These modules are aimed at helping small-scale entrepreneurs to improve their business productivity through better marketing. Many businesses start yet few businesses survive. Effective marketing is the difference between failure and success.
This training is based on the experiences of our Professional. The course aim to help develop the marketing performance of SMEs.
MARKETING FOR SMALL AND MEDIUM SIZED ENTERPRISES
The aim of this qualification are to enable candidates to:
TARGET AUDIENCE AND CANDIDATE PROGRESSION
The examination is intended for those who work in the marketing executive level and who want to succeed in marketing and branding.
LEVEL OF ENGLISH REQUIRED
Candidates should have a standard of English equivalent to intermediate or upper intermediate for Business.
STRUCTURE OF THE QUALIFICATION
The Marketing for Small and Medium Sized Enterprise is a single unit qualification that consists of the range of topics detailed below:
GUIDED LEARNING HOURS
FIC recommends that 140-160 Guided Learning Hours (GLHs) provide suitable course duration for an ‘average’ candidate at this level. This figure includes direct contact hours as well as other time when candidates ‘work is being supervised by teachers. Ultimately, however, it is the responsibility of training centers to determine the appropriate course duration based on their candidates ‘ability and level of existing knowledge. FIC experience indicates that the number of GLHs can vary significantly from one course to another.
The time allowed for the examination is 3 hours, with the examination paper consisting of 5 questions. Candidates are required to answer all 5 questions, all questions carry equal marks. The emphasis of the paper will be qualitative; however, descriptive elements are incorporated into questions.
COVERAGE OF SYLLABUS TOPICS IN EXAMINATIONS
At least 2 questions from each of the following syllabus topics will be set in each examination:
A positive marking approach is used; although candidates will be penalized for initial calculation errors, they will gain marks for consequential ‘own figures’ as long as the correct use of principles has been demonstrated.
Successful candidates will be awarded the certificate in Sales Executive and Sales Success based on the achievement of the percentages and grades below: